📍 With less than 1% insurance penetration and “the blood of Jesus” often cited as coverage, Africa’s relationship with risk is deeply rooted in culture — not contracts.

🔍 In this episode, we unpack:

• 📿 How faith, trust and tradition shape customer behaviour — and why insurance often loses to religion in the battle for belief

• 📱 How embedded insurance in Telcos and FinTechs is unlocking access for millions, quietly integrating coverage into everyday transactions

• ⚡ The rise of Parametric Insurance: faster, transparent, and trust-first — perfect for markets where legacy claims processes eroded confidence

• 🌍 Why African InsurTechs are quietly leading the way — and why solutions tested in Nigeria might soon scale to Jakarta or Mumbai

• 💡 How microinsurance products under $1 can stop families from plunging into poverty due to illness, accidents or loss

Adedamola also shares battle-tested lessons from selling insurance on the streets of Lagos to managing innovation at one of the continent’s largest Insurers — and why solving African problems could unlock global solutions.